It details the reach of social networking among age groups (social media is not reserved to the youth) as well as the top 10 social networking site in the UK. Check out this interesting new study by Comscore by clicking here.
Monthly Archives: July 2009
Social Influence Marketing
July 14, 2009 – 4:27 pm
To read a great report on Social Influence Marketing, click here.
The rise and rise of social media as a marketing channel
July 8, 2009 – 4:18 pm
Forrester has a new report out predicting ongoing increases in the spend by marketers on social media and digital marketing activities whilst predicting an overall decline in the amount spent on advertising…
How consumer conversation will transform business
July 7, 2009 – 1:52 pm
This is the title of a very interesting PricewaterhouseCoopers study on Word Of Mouth. Some of the best quotations are: “marketer (…) must join the conversation, not interrupt it”, “the community is now the consumer”, “the new currency in advertising is the voice of the customer”… To read the full study, please click here.
5 Myths on Buzz
July 1, 2009 – 11:27 am
This Harvard Business Review article and table resuming the 5 myths of buzz dates from 2000 and yet it is as true as it was then than it is now. Have a look at it by clicking here.
