It details the reach of social networking among age groups (social media is not reserved to the youth) as well as the top 10 social networking site in the UK. Check out this interesting new study by Comscore by clicking here.
Author Archives: joachimschulz
Social Influence Marketing
July 14, 2009 – 4:27 pm
To read a great report on Social Influence Marketing, click here.
How consumer conversation will transform business
July 7, 2009 – 1:52 pm
This is the title of a very interesting PricewaterhouseCoopers study on Word Of Mouth. Some of the best quotations are: “marketer (…) must join the conversation, not interrupt it”, “the community is now the consumer”, “the new currency in advertising is the voice of the customer”… To read the full study, please click here.
5 Myths on Buzz
July 1, 2009 – 11:27 am
This Harvard Business Review article and table resuming the 5 myths of buzz dates from 2000 and yet it is as true as it was then than it is now. Have a look at it by clicking here.
Most trusted source of information: friends according to eMarketer study
June 26, 2009 – 1:40 pm
According to an eMarketer study, word of mouth is the most trusted form of media in the UK with 45% trusting recommendations of friends. To read the full study, click here.
Twitter and the 10%
June 24, 2009 – 2:06 pm
According to a Havard Business School report, 10% of the users account for 90% of the content on Twitter. It is about the same in the general population where influencers don’t account more than 10% of the population. It only demonstrate the importance to find influencers (we can help you with this) to increase your [...]
