Forrester has a new report out predicting ongoing increases in the spend by marketers on social media and digital marketing activities whilst predicting an overall decline in the amount spent on advertising…
Author Archives: wildfirewom
Twitteriffic Business Week Slideshow
April 15, 2009 – 7:21 pm
For everyone interested in Twitter this business week slideshow rounds up some of the things that businesses are starting to do with the platform. It makes for an interesting read and, given that this is just a tip of the iceberg look at what’s going on, seems to indicate that twitter is being rapidly adopted [...]
Reasons why corporate social media fail (blog post)
April 2, 2009 – 2:10 pm
http://www.web-strategist.com/blog/2009/04/02/whats-wrong-with-corporate-social-media-and-how-to-fix-it/ links to various blog posts covering a panel session at the web2.0. expo. Some interesting thoughts and reading…
20 ways to share a great blog post (from Mashable)
March 30, 2009 – 11:43 am
The ever interesting Mashable have posted a handy guide to sharing social media content you may find scattered around the web. It’s definitely worth a read if you need to bone up. I particularly like the last point – it’s all to easy to forget about face-to-face communications when you have access to so much [...]
Wildfire hosts WOMUK Breakfast Espresso Briefing
March 25, 2009 – 11:55 am
This morning saw Wildfire host a WOMUK breakfast briefing session in which Ivan talked about using alternative media in a recession and the implications for marketers of trying to participate in the Social Media space.
Baby Boomers adopting Social Networks & Blogs
March 25, 2009 – 8:29 am
It seems that Baby Boomers really are booming in the social network space. Whilst GEN Y’ers are generally considered to be the hardcore users of social networks a new report from Accenture shows that older users are now adopting at a rapid pace. Some standout stats from the report: the percentage of boomers reading blogs [...]
ExecTweets.com
March 24, 2009 – 9:57 pm
Here’s an interesting little aggregation site that Microsoft are running for a current campaign – http://www.exectweets.com. Seems like it pulls in tweets from high ranking execs around the world and aggregates them for the community to see. You can recommend an exec and have a browse at tweets by industry. Jeremiah Owyang has a post [...]
Next Generation Social Marketing
March 24, 2009 – 2:52 pm
We saw this posted on Slideshare – a good overview of social marketing tools and trends:
The ROI of Social Media Marketing
March 24, 2009 – 2:06 pm
Here’s an interesting article posted on The ROI of Social Media Marketing (http://www.emarketer.com/Article.aspx?id=1006989) based around a report produced by The Aberdeen Group and sponsored by Visible Technologies. Seems like more and more companies are entering the space but the thorny subject of measurement still remains. Whilst it’s interesting to see the tactics marketers are engaging [...]
Hello world!
March 11, 2009 – 5:42 pm
Welcome to Wildfire’s mouthpiece. We will be posting all sorts of thoughts, facts, conundrums and musings on Social Media and Word of Mouth marketing. Lot’s more to come…so stay tuned!
