Alternative Marketing Model

A New Study on Social Networking in the U.K.

joachimschulz — Mon, 20 Jul 2009 17:17:23 +0000

It details the reach of social networking among age groups (social media is not reserved to the youth) as well as the top 10 social networking site in the UK.

Check out this interesting new study by Comscore by clicking here.

Social Influence Marketing

joachimschulz — Tue, 14 Jul 2009 16:27:09 +0000

To read a great report on Social Influence Marketing, click here.

The rise and rise of social media as a marketing channel

wildfirewom — Wed, 08 Jul 2009 16:18:13 +0000

Forrester has a new report out predicting ongoing increases in the spend by marketers on social media and digital marketing activities whilst predicting an overall decline in the amount spent on advertising…

How consumer conversation will transform business

joachimschulz — Tue, 07 Jul 2009 13:52:55 +0000

This is the title of a very interesting PricewaterhouseCoopers study on Word Of Mouth. Some of the best quotations are: “marketer (…) must join the conversation, not interrupt it”, “the community is now the consumer”, “the new currency in advertising is the voice of the customer”…

To read the full study, please click here.

5 Myths on Buzz

joachimschulz — Wed, 01 Jul 2009 11:27:26 +0000

This Harvard Business Review article and table resuming the 5 myths of buzz dates from 2000 and yet it is as true as it was then than it is now. Have a look at it by clicking here.

Most trusted source of information: friends according to eMarketer study

joachimschulz — Fri, 26 Jun 2009 13:40:23 +0000

According to an eMarketer study, word of mouth is the most trusted form of media in the UK with 45% trusting recommendations of friends. To read the full study, click here.

Twitter and the 10%

joachimschulz — Wed, 24 Jun 2009 14:06:45 +0000

According to a Havard Business School report, 10% of the users account for 90% of the content on Twitter. It is about the same in the general population where influencers don’t account more than 10% of the population. It only demonstrate the importance to find influencers (we can help you with this) to increase your word of mouth success.

Twitteriffic Business Week Slideshow

wildfirewom — Wed, 15 Apr 2009 19:21:32 +0000

For everyone interested in Twitter this business week slideshow rounds up some of the things that businesses are starting to do with the platform. It makes for an interesting read and, given that this is just a tip of the iceberg look at what’s going on, seems to indicate that twitter is being rapidly adopted as the new place to innovate by developers and entrepreneurs.

http://images.businessweek.com/ss/09/04/0413_twitter_ecosystem/index.htm

Reasons why corporate social media fail (blog post)

wildfirewom — Thu, 02 Apr 2009 14:10:48 +0000

http://www.web-strategist.com/blog/2009/04/02/whats-wrong-with-corporate-social-media-and-how-to-fix-it/

links to various blog posts covering a panel session at the web2.0. expo. Some interesting thoughts and reading…

20 ways to share a great blog post (from Mashable)

wildfirewom — Mon, 30 Mar 2009 11:43:50 +0000

The ever interesting Mashable have posted a handy guide to sharing social media content you may find scattered around the web. It’s definitely worth a read if you need to bone up.

I particularly like the last point – it’s all to easy to forget about face-to-face communications when you have access to so much technology to help you communicate but there’s no stronger reccomendation than one received in person (IMHO) and us WOM marketers do well to remember that.

Anyway have a look and see what you think…

http://mashable.com/2009/03/29/sharing-great-posts/